For a proud organization like that Pittsburgh Steelers, generally the word "rebuild" is not in their vocabulary. Perhaps the likely term is "retool"
After four games, it is not hard to see that this year's Steelers are far behind 90% of the teams in the NFL, including the New York Jets, who now hold the same record as this team. If we were to use the Jets in this discourse, as bad they may be at this point, they have the one thing the Steelers are lacking, a succession plan.
At quarterback, there is no question that Ben Roethlisberger has seen his better days pass him by. Whether he is overthrowing receivers like Juju Smith-Schuster or making questionable decisions, his decline has been on full display the last three seasons. One would have to think that Kevin Colbert would have had a better succession plan in mind, other than Mason Rudolph.
As much as we would like to scrutinize the offense, we should also take a look at the defense. Understandably so, this is a unit that has been marred by injury since week one and fatigue from taking on the weight of compensating for an offensive unit that is a disaster. Yet, their lack of depth at defensive line and linebacker has been a concern since their week 2 loss to the Las Vegas Raiders. This said, they are the only thing keeping the Steelers remotely relevant at this point.
So I come back to the question, what does a rebuild look like? Ideally, this would start with investing in their weakest unit, their offensive line. Any offensive coordinator can compose the most creative offensive schemes for their team; none of it works without a reasonably competent offensive line. Personally, I believe it should involve addressing this position in the first round of the upcoming NFL Draft.
The next component involves finding Roethlisberger's true successor. Whether it involves finding that person in this year's NFL Draft or a trade during the offseason, it is paramount for the organization to have an open mind about moving on from Roethlisberger. He is arguably their greatest quarterback, but right now, he is their biggest liability on offense due to his various physical limitations.
The million dollar question is, should this rebuild involve replacing head coach Mike Tomlin and general manager Kevin Colbert? I will say this much, we should all have an open mind to making difficult decisions, if it results in greater success for the organization. With this, I will end the discussion.